Sometimes a person stands out from the crowd. They inspire us, they make us better. Once in awhile even a corporation stands out. It inspires such loyalty that it creates rabid fans who will sleep outside the store just to be first to buy their latest product.
It’s not about WHAT they say, or WHAT they do.
It’s all about the WHY.
Simon Sinek is the self-appointed (in a good way) representative of WHY. If you haven’t heard of Simon yet, and you really, truly want to live your dreams… If you really, truly, want to build your dream business, take 15 minutes right now and go watch his TED talk. Seriously. Now. GO!
Simon Sinek – the WHY (http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html)